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The Lucky Link: Exploring Lucky Number SIMs in Brand Identity

The Lucky Link: Exploring Lucky Number SIMs in Brand Identity

One could see the trend of social media in China to use lucky numbers as an outgrowth of the belief in faddism. It’s also a mode of expression, which shows people anxious in the face of severe societal changes.

Hobsbawm and Ranger say that invented customs could emerge during periods of social transformation, where the old customs are swept off.

Market Value

Lucky Mobile is a popular prepay SIM card with diverse information packages as well as affordable rates. It’s easy to use, and has continuous connection. Lucky network SIM cards can be found in shops and on the internet. The validity duration can be tailored to suit the user’s needs.

Many people in Vietnam like to own numbers that are considered to be VIP or high-end. There are numerous SMS advertisements targeted to them with unique numbers or so-called “cantik” as some consider lucky. Model NgocTrinh is one such case. She paid millions for a number that she believed to be lucky.

Lucky Mobile is a Canadian service that offers prepaid services within the Bell Mobility network. The company sim so dep offers its cards at Bell, Visions Electronics, Walmart, Circle K, Glentel (TBooth Wireless as well as Wireless Wave), Staples, Giant Tiger, and Dollarama places. It also offers cards through retailers such as Public Mobile and Telus. Its plans with low costs comprise text and voice message in addition to data, as well as international calls.

Telecom Companies

In 2017, the company launched. Lucky Mobile is a prepaid virtual mobile network which offers Canadians the option of a cheaper alternative to national cellular service companies. The users can pick from a wide range of plans for data that meet their budgets and requirements for communication. The network offers outstanding coverage and competitive rates.

Some people are willing to make a huge investment to acquire the lucky numbers. This craze may be mostly popular within Hong Kong where many think that they will bring them luck, there are some from other parts of Asia who do exactly the same. The entire business was born as a result.

In China as an example, the state-owned telecoms have also been condemned for profiting from beliefs of the superstition that they sell phone numbers that are believed to provide luck. The pattern appears here to stay despite the critiques.

The Cultural Values

Numbers are getting more spiritual in a culture that has become increasingly materialistic in which people are less secure. They can serve a myriad of reasons, from making announcements about fortune to reducing stress and anxiety. They also have different meanings from one culture to another. Three, for example, is a lucky number for Swedish, South Koreans and Vietnamese. It represents balance as well as harmony, prosperity and peace as they say. Vietnamese term “three”, which sounds like heaven, Earth and ground means.

The creation of the social fascination with lucky numbers can be considered a manifestation of the process of disembedding that has occurred in contemporary times (Giddens). In China, for instance. Chinese number 8, for instance is thought to have a positive meaning since it is a symbiosis of “wealth” and it is believed to enhance wealth and achievement. This is why some Chinese customers are willing invest a large amount to obtain a number with the letter eight. The number 8 is currently considered a status symbol in China.

Consumer Behaviour

There are numerous types of SIM card available. The customers are attracted to the brands featuring unique offers or special features. Marketers who are savvy also have customized plans that can help consumers choose the right products.

The COVID-19 epidemic has created a variety of problems to mobile device makers and carriers, including production disruptions and labor shortages that increased shipping delays. These problems have reduced cellular device shipments and slowed the advancement of products for next generation.

Fraudsters can use your cellular number to impersonate you for the purpose of stealing personal information, or perform fraudulent transactions such as transactions on online stores. To prevent SIM swapping, businesses, consumers and operators need to cooperate. Avoid choosing numbers with repeated numerals or either too long or short. You must keep this in mind when you work in finance. Also, limit the number of times that you switch cellular service providers.